City of Memphis
Created with Google Web Designer, this flex pencil advertisement urges viewers to interact by teasing with a collapsed version. The abstract cityscape, bold typeface and loud colors of the expanded view provide a taste of local culture.
Mobile audiences can retrieve more information by interacting with this digital ad. A simple, direct collapsed ad with a clear call-to-action leads seamlessly into a full screen, full flavor showcase of specials.
This cross-platform ad set has all the benefits of digital display advertising with the added video player. User interaction expands the video player offering an entertaining solution that reaches all audiences with luxury driven performance.