This full page advertisement portrays the spirit of the outdoors by applying minimal text to dramatic imagery. Utilizing the shape of the logo further invites forward motion, appealing to the audience's passion and will have them running to local locations.
A small town business directory highlights this full page, full color advertisement. The warm feeling coupled with the friendly faces of the staff provides a professional tone that lends confidence in a mortgage company that is sure to measure up.
Readers easily identify with this full page, full color business directory advertisement. Nostalgic tones and a holistic typeface invoke emotions while a strong imagery and text alliance gives the design a visual flow that relates the reader to the message.